Award for completed and for proposed dissertations; Deadline 10 Jan Submissions covering any marketing-related topic, methodology, and research interest are welcome. Sponsored by Mary Kay Inc. A completed dissertation is defined as one successfully defended during the calendar year.
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Recent Graduates & Current Students | Yale School of Management
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Alumnus Chosen as Top-Three Finalist for National AMS Award
Geier, Jr. Geier Jr. Specifically, when an important decision seems too easy, consumers artificially reconstruct their preferences in a manner that increases choice conflict. The researchers conclude that when it comes to big decisions, people try to achieve a match between the expected effort of making a choice and the effort they think they should make in order to reach the decision. They term this the "effort compatibility principle".
For more than two decades, the iconic beauty company has advocated for doctoral candidates in marketing who have defended their dissertation proposals by awarding the AMS Mary Kay Doctoral Dissertation Award to a winner and two runners up each year at the AMS Annual Conference. Doctoral students from programs at any recognized university, college of higher learning, business school or management school worldwide are eligible for the AMS Mary Kay Doctoral Dissertation Award. Competition finalists have the opportunity each year to network with Mary Kay top executives. Vice President of Public Affairs.