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Your best pricing strategy: 7 examples to maximize your profits.
The 10 Types Of Pricing Strategies | Feedough
Pricing strategy can be challenging, complex, and offers no shortcuts. You might expect, then, that having identical price points for multiple products would be ideal, right? Not always, according to research from Yale : if two similar items are priced the same, consumers are often less likely to buy one than if their prices are even slightly different. In one experiment, researchers gave users a choice of buying a pack of gum or keeping the money. Rather, recognize the why behind the inertia: when similar items have the same price, consumers are inclined to defer their decision instead of taking action.
How to choose a pricing strategy for your business
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