By Brian Steinberg. Nielsen has flatly rejected demands from major networks for an outside audit of its TV ratings for the past year amid complaints the measurement company has undercounted viewers during the pandemic lockdown period. The retort is the latest salvo in a growing battle between Nielsen and the TV networks that rely on Nielsen numbers as the currency for advertising deals. The networks allege Nielsen changed protocols during the coronavirus pandemic that resulted in undercounting of the TV audience over the past year.
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Cover Letter for the Nielsen Company
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