Natureview Farm Case Study Analysis & Solution
Natureview Farm [10 Steps] Case Study Analysis & Solution
Its manufacturing process including the special recipe, longer shelf-life, no artificial ingredients, and product variety differentiated the brand and positioned it distinctively. The yogurt was produced in Vermont and sold in natural food stores only. This was fueled by the withdrawal of the venture capitalist firm. The distribution strategies revolve around staying in the natural foods stores or further expanding out in to the supermarket channel. Therefore, the problem definition is that there is a need to expand and increase customer base to drive sales which would result in increases in revenues to meet corporate objective. Appendix 1 has a SWOT analysis that will help guide the rest of the discussion.
The company has achieved growth since its inception in , but has also struggled very hard to maintain profitability levels. However, in , the Natureview Farm arranged for an equity infusion from a venture capital VC firm to fund its strategic investments. The VC firm now needed to cash out of its investment in Natureview.
Its fabrication procedure including the particular formula, longer shelf-life, no unreal ingredients, and merchandise assortment differentiated the trade name and positioned it distinctively. The yoghurt was produced in Vermont and sold in natural nutrient shops merely. This was fueled by the backdown of the venture capitalist house.