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How to write great feature articles

As PR people we are all very aware of the traditional press release, something which we will practice time after time and hopefully get down to a T. However, what happens if we are asked to write a feature article? So what is the difference between a press release and a feature article? A news story aims to inform quickly and efficiently, and aims to provide all the facts in a short and succinct document. These are the bones of the article; the rest of the release aims to put the meat on the bones, providing more information on the facts you featured at the beginning and build and amplify upon these with facts and quotes. On the contrary, a feature article can be a more creative piece, drawing the reader in and providing more and more information along the way.
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The Secret to Writing Stronger Feature Articles

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How to structure a feature article - Writers Online

Feature content is home windows in to the human experience, giving more detail and outline than the usual hard report, which usually depends on design for writing. Features concentrate on a celebration or individual, giving the readers an opportunity to more completely understand some interesting dimension of this subject. Writing an element article could be a highly creative and fun activity, however it takes effort and intending to write a highly effective and interesting article. Look for a compelling story. Browse the news and speak with individuals to like tales.
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Tips on Writing a Good Feature Article

One of the most lucrative projects for freelance writers is writing feature articles. Of course, this is not always true. But overall, I have found that writing feature articles is a great way to increase income while having a great time along the way.
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For those who love words and the craft of writing, there's nothing like producing a great feature story. News features differ from hard news stories in tone and structure but are just as vital to readers' experience of a newspaper, website or magazine. Most people think of a feature story as something soft and puffy, written for the arts or fashion section of the newspaper or website.
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