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Coca cola vs pepsi case study ppt

Two years prior to their expansion, one of the most popular snacks in the United Sates came to life: Doritos. Pepsi-Cola expanded even further by being the first American product to be sold in the Soviet Union in As the year passed, PepsiCo, Inc. He is the one who transformed Coca-Cola from an invention into a business. By promoting and introducing people the new beverage, Coca-Cola, Mr Candler found excellent and brilliant ideas like giving coupons and distributing clocks, urns, calendars with the branding of Coca-Cola. The aggressive promotion worked greatly and by year , Mr Candler had built syrup plants in Chicago, Dallas and Los Angeles.
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Case Study Of Coca Cola And Pepsi

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Case Study Of Pepsi Cola - Words | Cram

Coca-Cola vs. Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period in greater detail. Major strategic competitive moves and countermoves are described. Also profiles industry developments, including the Pepsi Challenge, the reformulation of Coca-Cola, and the consolidation of the bottler network. Provides a teaching vehicle for analysis of competitors and strategic rivalry. An updated and revised version of an earlier case.
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Case Study Of Pepsi Cola

Despite the differences between Coca Cola and Pepsi, many people cannot tell the differences in natural flavors and in branding of the drinks. The competitive beverage market led to the Coca Cola senior leadership making tough decisions that have positioned them to the top of their rival brand; Pepsi. The valuable brand of Coca Cola splits the preference of many people on whether to consume Coke or Pepsi. In many years, both Coca Cola and Pepsi companies have seen a global expansion of their markets, but Coca Cola has been consistent at the top because of its varying lines of beverages, apparel, and supplies with its logo.
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