Burrow Gets Cozy With New Ecommerce Platform
IKEA Marketing Strategy and practices: A Case study - notesmatic
After winning the pitch, GEM went to work organizing what would become the largest grand opening celebration in the company's history. The scope involved curating the statewide invite list, assisting with multiple press events, writing and distributing timely media advisories and press releases, planning and managing the event logistics, and executing video and photography for both the private grand opening event on December 10th and the ribbon cutting ceremony and official grand opening on December 11th. GEM designed the event to maximize statewide notoriety and capitalize on the private event's special guest, Warren Buffett. To that end, GEM assisted Jordan's to assemble an invite list that included government officials, members of the media, business and nonprofit leaders, union leaders, and other guests who could act as influencers throughout the state. Early on the 10th, GEM hosted a media-only press preview that allowed members of the media to tour the store with President and CEO of Jordan's Furniture, Eliot Tatelman and be the first to experience the store's feature attraction - "IT" - the world's largest indoor ropes course. After the press preview, the doors opened to the private grand opening attendees and saw over 4, in attendance throughout the evening.
Bob Mills Furniture
Bob Mills Furniture is a regional furniture store in the southwestern area of the United States. Known for a comfortable, low-stress buying experience in store. With such a big focus on delivering an exceptional customer experience, the company needed a platform that could measure the experience over a variety of channels and help it close the loop between customers, front-line employees, and the executive team.
Please answer the questions at the end of the case. Incorporate at least two outside sources into your answers, and properly reference them within and at the end of your paper. Remember to use the Case Study Guide in Files.