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Bharatji – Digital Marketing Case Study of Jewellery Brand
The Covid pandemic has had a huge impact on retail and how we market to consumers. With many stores still closed, and less footfall on high streets, marketing has become a vital tool in catching and retaining customers. For luxury jewelry brands that rely on beautiful in-store displays to entice customers, looking at new ways to market products in this new environment is more important than ever. With many countries locked-down, and many people still reluctant to spend time outside of their home, consumers have been driven online.
Case Study: Golden Gilt
It is only recently that a large proportion of luxury brands have begun investing in SEO strategies, having instead previously relied on brand awareness to drive sales. Some jewellery brands, in particular, have bought into SEO and now have solid, successful strategies which have led to them dominating the search results. SEO strategies are typically complex in nature, but here we analyse the structure of a website and how it grounds great technical SEO and content SEO strategies. First, we will concentrate on technical SEO, and keyword mapping to the correct pages, before moving on to analysing the content delivered on the sites.
Thank you for visiting our blog. Businesses development, jewelry, and digital marketing are my passions. Below you will find a short case study, plus further pieces of advice aiming to improve your jewelry business significantly. I or someone from my team will answer with more exemplifications.