If there has ever been a myth that has been further debunked than any other in , it is that of game campaigns only appealing to young males within the 18 to year-old bracket. Study after study has revealed that any and all demographics can be reached one way or another with a game campaign if the research and planning have been well laid out in advance. There is a lot to cover on the topic of which games are best suited for certain video gamer demographics and why. So much so that this article will be broken down into 2 main parts;. The truth is advergaming works for just about any marketer, but not necessarily any genre of game works for a campaign.
Gamification in Marketing: 5 Strategies to Engage, Entertain and Create Return Custom
How to Use Gamification in Your Marketing Strategy
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Successful Gamification Case Studies
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Compliance programs must break this cycle by turning compliance push into employee pull. To combat pushback, effective compliance training needs to be fun, engaging, and informative. Compliance games offer the opportunity to drive interest in and enhance the perception of compliance and ethics training.