Read the Full Story. Nike, desiring to develop new strategies for connecting to Generation Z, partnered with Samford University to provide students a unique learning experience. Students in the Brock School of Business sports marketing program spent months analyzing "big data" in addition to traditional research to complete a deep dive on football players in middle and high school, or as Nike refers to them, the Modern Warrior. The seniors in the Brock School of Business sports marketing program in conjunction with the Center for Sports Analytics and Affinio conducted an analysis of over 42, social media followers of the Chick-fil-A Peach Bowl in an effort to identify new revenue streams for the bowl game.
Volume 4 (2015): Issue 1 (Jan 2015)
Sports Analytics Case Studies
Allsports is a multisport club which has several thousand members who take part in a diverse range of sporting activities, such as football, cricket, athletics and even darts and table tennis. The club publishes a newsletter, The Sports Report, under the supervision of the club president every week. The newsletter incorporates ten articles written by club members featuring the highlights of the week in their particular field of sport and five small paid advertisements from outside businesses. The income helps to meet the cost of publication. Newsletters are published on the Wednesday of each week and cover activities for the previous Monday to Sunday. The majority of members have email addresses and have agreed to receive the newsletter in an electronic format.
Religion and Sports
Today we are introducing the case study as a new form of educational content on ADU. The case study method helps people learn by studying real business and managerial situations encountered by experienced executives. The reader is encouraged to analyze the case and think about how they would proceed if they were the decision-making leader involved in the situation. Case studies have become a primary teaching tool in business schools.
Purchasing options are not available in this country. Alpert Columbia University Press. Like religion, playing and watching sports is a deeply meaningful, celebratory ritual enjoyed by millions across the world.