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Making keystrokes matter has grown in importance as communication and the text that powers it become increasingly inseparable. This is an abridged guide to writing with clarity and substance. The newsworthiness of a story is determined by a balance of these six values.
In this edited excerpt, guest contributor Kaye Vivian, an expert in writing business plans, offers advice on how you can improve your business plan content and presentation. Know your competition. Be prepared to name them and tell what makes you different from and better than each of them. But do not disparage your competition. Know your audience.