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Case study on rural marketing in india

Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. Chat with us Please leave your feedback. This segment, commonly referred to as the 'bottom of the pyramid', presents a huge opportunity for companies. Unilever's Indian subsidiary, Hindustan Lever Ltd HLL , considered one of the best-managed companies in India, understands the importance of rural marketing.
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The Times of India - Wikipedia

Everything you need to know about rural marketing in India. The rural marketing structure is not uniform in all parts of the country. The type of structure prevalent in a particular State or Region depends on various factors like the state of development of agriculture, condition of transport and communication facilities, purchasing power of population, etc. Rural marketing is a type of marketing in which activities are planned according to the needs and requirements of the people living in the rural areas. Marketing is the process of identifying the needs and wants of the consumers, then prepare that particular product or service in order to satisfy them, keeping in consideration the benefits of the organization.
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Panchayati raj in India

To browse Academia. Skip to main content. Log In Sign Up. Download Free PDF. Simerpreet Singh.
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Since , the rural market has emerged into a gold mine for MNCs wanting to expand their market share. However, despite the booming opportunities, companies, with exception to a few have not succeeded in the rural market. The case delves into the factors that make succeeding at the BOP a challenge for marketers.
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