Top PDF Assessing Customer Loyalty: A Literature Review - 1Library
Section: 2 Literature Review Customer Loyalty Customer satisfaction and Service Quality In the past there have been many theories and findings put forward on the above. Selnes, States customer loyalty comprises of the chance of repurchase, chance of swapping and willingness of recommending the service to others. A lot of researches been done in the past on the benefits of brand loyalty but there is a literature gap on how an organisation can build brand loyalty. The literature review analyses the general theories surrounding the concept of brand loyalty in previously adapted marketing management. Different factors of customer satisfaction; perceived service quality, perceived value, corporate image are correlated with customer loyalty in the mobile phone market of Thailand.
Top PDF Assessing Customer Loyalty: A Literature Review
Practice Based Research Assessment One. A literature Review Topic: The relationship between customers satisfaction and loyalty. The subject has gained a lot of attention from researchers and practitioners across the globe for the further understand and findings. They were of the conclusion that client fulfillment has a vital relationship with client loyalty. They too included that it is impossible to have loyalty without satisfaction Faizan et.
Show all documents Assessing Customer Loyalty: A Literature Review Rundle-Thiele provides a step towards simplifying and shortening loyalty surveys for marketers, summarizing and to categorizing more than 30 survey-based loyalty measures administered in previous academic surveys. Thus, the focus of this study is on a portion of the many questions which remain unanswered. Specifically, do firms undermine the efforts of salespeople when they use slotting fees as a component of marketing strategy even if these fees are not required by customers?