Trap-Ease only has a once-in-a-lifetime opportunity since the investors enjoyed the idea and that it has great potential. The idea for a product that takes care of a rodent in a very clean and effective way is excellent, and investors saw this an agreed. To evaluate this opportunity though, Martha and her group has to see if this is a product that people are in need of because regardless of it being a good idea, there was no search to see if there. Fathers: you can protect your families easily and safely.
Trap Ease Case
Trap Ease Case | Case Study Template
I feel as though Martha exhibited marketing myopia, in which they focused on the actual product rather than satisfying the customer core. I think the group would write its mission statement with the Ralph Waldo Emerson quote. The mission statement should revolve around customer and the fact that the product is revolutionary and one of kind. However, she is imagining this product more for housewife use, when in reality many women are now in the job world. So instead, Martha should categorize her market by single women, working women, housewives, mothers etc. The product can be positioned under an eco-friendly campaign, since that is a rising trend in our society, since the product is reusable. The company is lacking on communication with its customers, so maybe if they added a customer service team to the company, to answer any questions or even to help build relationships with the customers they already have, they can create a product not only known for their innovativeness but also their great customer service.
Trap-Ease America: The Big Cheese of Mouse Traps
The company has not been able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories. Tyson Foods has to build internal feedback mechanism directly from sales team on ground to counter these challenges. Financial planning is done improperly and inefficiently. The current asset ratio and liquid asset ratios suggest that the company can use the cash more efficiently than what it is doing at present. This is another indication that the company is not performing well.
Please join StudyMode to read the full document. Martha and the Trap - Ease America investors believe they face Trap - Ease America : the big cheese of mousetraps case Case Analysis: A group of investors had formed Trap - ease America in January after it had obtained worldwide rights to market the innovative mouse trap. The group then hired Martha to serve as president, and to develop and manage trap - ease America organizations.